BEING A NERD ISN’T WHAT IT WAS
By Tembisa Aborn
James Campbell, a 20-year-old Haverford College student, sits in front of his television while wearing Batman pajamas. Right now, he’s playing Call of Duty on his Xbox 360, but he might switch to Halo, or better yet, turn on his Wii and call over some friends to play Super Smash Bros. Brawl. Maybe they’ll talk about the way the last season of Game of Thrones ended, as he is an avid watcher, or about the new Marvel Comics movie.
In short, Campbell is a nerd.
Because of that one word — and knowing nothing else — if you were asked to conjure up an image of Campbell, you might imagine him to be sweet but socially inept. Skinny and pale, wearing thick glasses. Maybe he has braces and wears a lot of plaid. The exact opposite is true. Campbell has 20/20 vision, perfect teeth, plays basketball, is 150 pounds of mostly muscle, and while he likes movies and video games, he also likes parties and shopping.
That doesn’t make him any less nerdy.
Campbell and his kind represent the increasingly large number of people who, despite not fitting into the mold of the traditional geek or nerd, still partake in various aspects of the culture, like comic books, video games, and tech. They are living proof of the fact that nerd culture, once perceived as the domain of anti-social basement dwellers, now belongs to whoever feels like taking it.
Even the words “nerd” and “geek” have evolved tremendously to accommodate this demographics shift. Not all that long ago, these terms were the jeers of the cool kids beating down on people whose interests placed them on the fringes of society. As Mikey Ilagan, the editor-in-chief of popular Philadelphia-based nerd blog Geekadelphia, explained it, “There was a time when being knowledgeable about certain topics or fields was perceived negatively.” Now, the very same words are worn as badges of pride.
Even pop culture seems persistently aware of this transition.
For instance, in a 2013 episode of the NBC comedy Parks and Recreation, after someone attempts to insult him by being called a nerd, one character shoots back, “Nerd culture is mainstream now. So when you use the word ‘nerd’ derogatorily, that means you’re the one that’s out of the Zeitgeist.” At the very worst, one might see friends roll their eyes at one another and say teasingly, “Jeez, you’re such a nerd about this,” as a way to acknowledge someone’s enthusiasm and mastery of a particular subject. Even this could be described as grudgingly respectful. It certainly isn’t mean.
The gradual shift of nerd culture from counterculture to mainstream is probably due in large part to the ever-expanding role of technology in our everyday lives.
“[Nerd culture] has become mainstream because we’ve got everything thanks to the advancement of technology, the interest in STEM (science, technology, engineering, math education), and who knows what else,” said Ilagan. It’s true. Computers, cellphones, gaming consoles, web sites, these things make up our day-to-day, and they were pioneered by the nerds of our world. To shun the culture whose participants, from Bill Gates to Elon Musk, have provided the foundation of much of modern society would be to bite the hand that feeds.
There’s more to this change than society simply paying its dues. In fact, part of it seems to be that nerd culture is starting to pay its dues to society. For a long time, nerdom put its money on appealing to specific types of people. If only non-athletic teenage boys seemed to take an interest in certain types of books or shows, then that was partly because they only attempted to appeal to non-athletic teenage boys Continue reading