The website is changing the way people buy and listen to music.
By Ivy Gray-Klein
The online music market has been revolutionized — and not by a product prefixed with the letter “i’.
Bandcamp.com has streamlined the way music is heard, shared, and bought on the Internet. With free music streaming, easy-to-access artist information, and several purchase options, the site is a one-stop destination for critics and casual listeners alike.
“I like Bandcamp because it’s simple to use and almost any active band has music uploaded,” said Alex Fryer, a frequent visitor to the site. “I like listening to full albums and it makes that very easy to do.”
Unlike popular streaming sites Pandora and Spotify, Bandcamp listeners don’t have to pay a monthly fee to hear ad-free music.
You won’t find flashy background ads either. Bandcamp’s strength is in its simplicity. This minimalism places focus where it should be: on the music.
Bandcamp’s ad-free music library is also accessible on mobile devices for easy, on-the-go listening.
With a catalog of five million songs and counting, Bandcamp has become a premier outlet to discover new artists.
“It’s really easy to browse Bandcamp to find new music,” said Dan Colanduno of New Jersey band Slow Animal. “We’ve gotten e-mails from people who said they found us by randomly cruising the site.”
Like Twitter, Bandcamp artists can create tags to describe their albums. Visitors can use tags like “folk” or “Philadelphia” to find music.
Bandcamp provides a simple but successful option for artists to connect directly with their audience.
“I remember when we first started playing shows, we would get asked if we had a Bandcamp for people to listen to our music,” said Lucia Arias of New York band Turnip King. “I couldn’t play a show or go to one without hearing that word.”
Though created in 2008, the past couple years have marked significant growth for the site.
“Because it is so simple to use, I rest assured knowing that it is accessible to everyone,” said Arias. “I know there isn’t a barrier between the work that we’re putting out and the people that want to hear our music.”
The artist pages are designed with the listener in mind.
“I really enjoy the fact that pages are sectioned off into albums,” said Daniel del Alcazar, a talent booker for Haverford College’s concert series. “I can check out what a band’s most current sound is while still checking out what their early stuff is. This will give me a good idea of what a band will play during a set.”
Bandcamp has even inspired a series of blogs. Sites like Metalbandcamp.com and Bandcamplike.com highlight independent artists discovered on Bandcamp.
“I think a lot of listeners are finding their way to Bandcamp because of its popularity among blogs,” said Colanduno. “When blogs write about us, they almost always include our Bandcamp link.”
The user-friendly platform has also achieved a previously unthinkable feat: successfully converting pirates to buyers.
Bandcamp’s data revealed that many visitors originally searched for free downloads before coming to the site and paying for music.
Since 2008, Bandcamp cites total artist revenue at over $28 million.
Because artists can set their own prices, tracks are cheaper than on price-regulated stores like iTunes. This encourages visitors to buy full albums instead of a song or two.
On average, the market outsells albums to tracks 16-to-1. Bandcamp sells them 5-to-1.