Social media sites have become a new venue for political activism
By Julie Mazziotta
Forget politicians encouraging you to vote on social networks, now you can hear it from people you know much better. Your friends.
On Nov. 2, the day of the 2010 mid-term elections, Facebook, Twitter and Foursquare provided applications for users to easily declare to their friends or followers that they voted, according to Computer World Daily.
Facebook placed a large toolbar on the homepages of every user in the United States over 18 with an “I Voted” button. The toolbar showed the total of Facebook users who clicked the button, along with your Facebook “friends” who pledged that they too voted by absentee ballot or at their polling place. The toolbar also linked users to a separate page on Facebook, where they could look up their polling place, and check back later in the day for live coverage of the results with ABC.
Twitter made #ivoted an official hashtag, a way of tracking popular topics on Twitter, that day, and also added #votereport for Twitterers to report back on their experiences voting, MSNBC reported.
Foursquare, a service that allows users to “check in with their friends and update their location,” according to their website, added a program similar to Facebook’s, with additional information about the person’s gender, the time they voted, and their polling place, according to an article on Tech President.
‘I Voted’ toolbar
Facebook first debuted the “I Voted” toolbar in the 2008 presidential elections, with 5.4 million people clicking “Yes.” This year, that number increased to over 12 million people according to Tech President, although there are now 500 million Facebook users, compared to 100 million in 2008.
Matt Kerbel, a political science professor at Villanova University spoke to students at Bryn Mawr College Nov. 11, on a panel titled, “New Media in the 2010 Election: What the Hell Just Happened Here?” Kerbel doubted the legitimacy of the Facebook toolbar, saying, “The internet give you new ways to talk to your friends, and to convince them to vote,” he said. “Checking a little box on Facebook; there may be a little social bias in play and you want similarly-minded friends to check yes.”
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